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HURDLE: THE BOOK

BUSINESS PLANNING

MILLENNIUM EDITION (REVISED)

How to develop and implement

a successful business plan.

By: Tim Berry

HURDLE:

THE

BOOK ON BUSINESS

PLANNING

Palo Alto Software, Inc., Millennium Edition

(Revised), October, 2000

This edition

contains new

information, expanded treatment of topics, and improved

or corrected table examples in several chapters.

Publisher:

Palo Alto Software, Inc.

144 E. 14th Ave.

Eugene, OR 97401

USA

Fax: 1 (541) 683-6250

Email: info@paloalto.com

Website: www.paloalto.com

All rights

reserved under International and Pan-American Copyright Conventions.

permission of the publisher is prohibited. Published in the United States by Palo Alto

Software, Inc., Eugene, OR.

Library of Congress

Catalog Number: 00-109560

ISBN 0-9664891-4-4

Cover design by Paul Berry. Book layout by Teri Epperly. Editor, Steve Lange.

PAGE II

TABLE

CONTENTS

About the Author

Tim Berry’s

latest book

is On

Target: The Book on Marketing Plans, co-

authored with Doug Wilson, published

in October, 2000.His CPA’s Guide to

Business Planning was published in 1998

by Harcourt Brace Professional

Publishing. His other books on business

planning with spreadsheets were

published in the 1980s by Dow-

Jones-Irwin, Microtext/McGraw-Hill,

and Hayden Books. His business

software has been published by Palo

Alto Software and M

& T

Publishing. He has been

professional business planner since

1974, as an employee of Business

International and vicepresident of

Creative Strategies, as a consultant to

Apple

Computer, as a member of the

board of directors of Borland

International, and as

president and

founder of Palo Alto Software. He has

given

seminars on

business

planning

in 10 countries on three continents.

Berry holds a Stanford MBA

degree, an MA with honors from the

University of Oregon, and a BA magna

cum laude from the University of Notre

Dame.

Acknowledgements

I want to thank Paul Berry for not

just cover design, but for inspiration as

well. I was recently introduced to the

phrase “Entrepreneur in Heat.” If you

have to ask what that means, then

you’ve never been involved with

somebody starting a business. The

shortcut is simply “EIH.” Paul has been

EIH a lot lately.

Teri Epperly has done a wonderful

job with this book, designing the

layout, managing the graphics, and

patiently waiting on me through the

ups and downs of

my developing

software,

writing this and one other

book, and managing a company all at

the same time.

To Vie Radek, Doug Wilson,

Cristin, Megan, and most of all Vange,

thanks for putting up with me while

this was coming together.

Sample Business Plans

This book includes two

complete sample

business plans. One

sample is a computer store that is

actually a composite of

several

computer

reseller businesses the

author consulted with during the early

1990s. The other was a

consulting company that was accepted

for ﬁnancing by a major venture capital

ﬁrm, although it was never actually

formed. Both

were originally published

part of Business Plan Pro™ and

Business Plan Toolkit™, published by

Palo Alto Software, Inc.

Workbook

Also included is the Hurdle

Workbook. The workbook

pages

provide

place to write ideas on your

business

while you read and gather

information. The text outline

was

taken directly from Business Plan Pro™

and Business Plan Toolkit™ . As you

read through this book, we

recommend you goto the topic

reference in the workbook.

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PAGHURDLE:THEBOOKONBUSINESSPLANNINGMILLENNIUMEDITION(REVISED)Howtodevelopandimplementasuccessfulbusinessplan.By:TimBerryHURDLE:THEBOOKONBUSINESSPLANNINGPaloAltoSoftware,Inc.,MillenniumEdition(Revised),October,2000Thiseditioncontainsnewinformation,expandedtreatmentoftopics,andimprovedorcorrectedtable...

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