加拿大某海岸旅游资源的详细分析和商业计划书

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Feasibility Study and Business Plan

prepared for

Powell

River Parks and Wilderness Society (PRPAWS)

and

Community Futures Development Corporation of the Powell

River Region

and

Human

Resources Development Canada

January, 2000

prepared by

Synergy Management Group

Ltd.

Business and Economic Development Consultants

201 Selby St., Nanaimo,

BC V9R 2R2

250-758-6399, or 1-800-838-4808 Fax 250-755-7711

Branch Offices : Vancouver & Victoria

Internet Home

Pages : http://www.synergy-management.com/consult

e-mail address : jaysmg @

home .

com

and

Chris Roddan

 

Powell River, BC

Table of Contents

1.0 1

1.1 The

Role of Tourism in Sustainable Development 1

1.2 The

Link

Between Trail Development and Tourism 2

1.3 Powell

River, and the Region’s Outdoor Adventure Opportunities 3

1.4 Dependency and Diversity and Tourism Multipliers in the

Region 4

1.5 Sunshine Coast Trail Backgrounder and Specifications 5

1.6 Local Infrastructure to Support the Trail 5

1.7 Ecotourists :

Profile 6

1.8 Role

Modelling of Long Distance BC Trails 7

1.9 Regional Stakeholder

Interviews 8

1.10 Jurisdiction, Tenure and

Forestry

Issues 9

1.11 Marketing and

Imaging the Sunshine Coast Trail 11

1.12 Ownership, Governance and

Management Model 13

1.13 Trail Development : Capital Costs 14

1.14 Proposed

Revenue Streams 16

1.15 Budget and Proformas 18

1.16 Sliammon

First

Nation 25

1.17 Economic

Benefits Analysis 26

1.18 Strengths, Weaknesses and

Risks 29

1.19 Action Plan & Timelines Chart 32

2.0 FEASIBILITY

PLAN

AND MARKET

INDUSTRY

RES

EARCH 38

2.1 Powell River and the

Region’s Outdoors / Adventure Tourism 39

2.2 Dependency,

Diversity and Tourism Multipliers in the Region 50

2.3 Sunshine Coast Trail History and Description 51

Sectio

Description

Pag

EXECUTIVE SUMMARY

2.4 Powell River Parks and Wilderness Society (PRPAWS) 54

2.5 The Ecotourism Marketplace and

Industry 56

2.6 Role

Modelling Other Long Distance Trails 62

2.7 Overview of Long

Distance Trails in B C 67

2.8 Powell River Stakeholders’ Interviews 75

2.9 Interview

Results 75

2.10 Economic Role

Modelling 82

2.11 Trail Liability and

Risk

Management

Issues 93

3.0 97

3.1 Local Infrastructure

Place to Support the Trail 98

3.2 Jurisdiction, Tenure and

Forestry Issues 100

3.3 Marketing and Imaging the Trail 110

3.4 Ownership, Governance and Management

Model 120

3.5 Trail Development Costs 125

3.6 Sliammon

First Nation 127

3.7 Proposed

Revenue Streams 129

3.8 Budget and Proformas,

Including Financial Assumptions 132

3.9 Economic

Benefits Analysis 138

3.10 Strengths, Weaknesses and

Risks 141

3.11 Training Issues and Opportunities 143

3.12 Action Plan and Timelines 145

Bibliography 151

Sunshine Coast Trail Business

Plan Completed by :

Sectio

Description

Pag

BUSINESS PLAN

AND ACTION PLAN

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FeasibilityStudyandBusinessPlanpreparedforPowellRiverParksandWildernessSociety(PRPAWS)andCommunityFuturesDevelopmentCorporationofthePowellRiverRegionandHumanResourcesDevelopmentCanadaJanuary,2000preparedbySynergyManagementGroupLtd.BusinessandEconomicDevelopmentConsultants201SelbySt.,Nanaimo,BCV9R2R2...

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