4.2.1 峨眉山基本情况....................................................................................................31
4.2.2 峨眉山交通情况....................................................................................................31
4.3 地块分析......................................................................................................................32
4.3.1 项目区位及交通分析............................................................................................32
4.3.2 周边环境...............................................................................................................33
4.3.3 地块周边各业态现状分析....................................................................................33
4.3.4 地块升值潜力评估................................................................................................34
第五章 项目规划...................................................................................................................36
5.1 项目定位......................................................................................................................36
5.2 产业规划......................................................................................................................36
5.2.1 总体规划...............................................................................................................36
5.2.2 时尚商业街区.......................................................................................................37
5.2.3 度假别院区...........................................................................................................39
5.3 商业模式......................................................................................................................41
5.3.1 运营模式...............................................................................................................41
5.3.2 盈利模式...............................................................................................................41
第六章 竞争分析与营销策略...............................................................................................43
6.1 项目 SWOT 分析..........................................................................................................43
6.1.1 优势(S).............................................................................................................43
6.1.2 劣势(W)............................................................................................................43
6.1.3 机会(O).............................................................................................................43
6.1.3 威胁(T).............................................................................................................44
6.2 营销策略......................................................................................................................44
6.2.1 产品与服务开发策略............................................................................................46
6.2.2 价格策略...............................................................................................................46
6.2.3 销售渠道...............................................................................................................47
6.2.4 品牌推广策略.......................................................................................................48
第七章 项目建设内容与规模................................................................................................50
7.1 项目总体规划介绍.......................................................................................................50
7.2 各地块功能介绍...........................................................................................................51
7.2.1 商业街...................................................................................................................51
7.2.2 度假别墅区............................................................................................................53
第八章 工程方案.................................................................................................................. 55
8.1 建筑设计......................................................................................................................55
8.1.1 设计依据及设计条件............................................................................................55
8.1.2 建筑分类等级.......................................................................................................57
8.1.3 荷载取值...............................................................................................................58
8.1.4 主要结构材料.......................................................................................................58
8.1.5 其它需明确的问题................................................................................................59
8.2 给排水设计..................................................................................................................60