目 录
一.计划摘要.....................................................................................................................................1
二.公司介绍.....................................................................................................................................2
三.战略规划.....................................................................................................................................3
1.品牌营销策略.......................................................................................................................3
2.技巧化营销策略...................................................................................................................3
3.差异化营销策略.....................................................................................................................4
四.创立企业.....................................................................................................................................4
1.前期准备...............................................................................................................................4
2.选址.......................................................................................................................................4
3.装修.......................................................................................................................................5
五.店面设计.....................................................................................................................................6
1.餐厅设计...............................................................................................................................6
2.装潢设计...............................................................................................................................6
六.餐厅经营.....................................................................................................................................7
1.餐厅经营时间......................................................................................................................7
2、宣传方式...............................................................................................................................8
3.会员策略...............................................................................................................................9
4.主题营销.............................................................................................................................10
5.文化活动链接.....................................................................................................................11
七.财务状况分析...........................................................................................................................12
八. 风险与规避.............................................................................................................................12
1.外部风险.............................................................................................................................12
2.内部管理风险.....................................................................................................................12
3.市场风险.............................................................................................................................13
4.原料资源风险.....................................................................................................................13
5.应对措施.............................................................................................................................13