星期八旅行社创业计划书

3.0 安鸟文学 2024-02-21 34 4 147KB 19 页 3光币

侵权投诉

旅行社

非常 5+1 成员组：

刘少帅夏雯贺军丁雪健刘瑞黄天雨

第一章执行概要·······················································1

1.1 企业概况·······················································1

1.2 目标市场·······················································1

1.3 投资和财务·····················································1

1.4 组织和人力资源·················································1

第二章企业描述·······················································2

2.1 企业名称·······················································2

2.2 公司概况·······················································2

2.3 目标市场·······················································2

2.4 企业选址·······················································2

2.5 企业宗旨·······················································2

2.6 资本构成·······················································3

2.7 核心竞争力·····················································3

第三章产业分析························································4

3.1 SWOT 分析报告·················································4

3.2 大学生旅游市场特征·············································5

第四章市场分析························································6

第五章营销计划························································7

5.1 计划摘要·······················································7

5.2 市场调查及分析·················································7

5.3 营销策略·······················································7

第六章管理团队与公司结构··············································9

6.1 团队组织管理···················································9

6.2 人力资源管理···················································12

第七章运营计划························································13

7.1 运营主目标定位·················································13

7.2 运营目标的有形定位·············································13

7.3 运营市场定位···················································13

7.4 产品定位·······················································13

7.5 价格定位·······················································13

7.6 渠道定位·······················································14

7.7 促销定位·······················································14

7.8 广告策划·······················································16

7.9 公关策划·······················································16

第八章产品服务设计与开发计划··········································17

8.1 开发状况和任务·················································17

8.2 旅行社产品详细介绍·············································18

8.3 风险及对策·····················································19

8.4 旅行社成本费用的基本构成分析···································20

第九章融资计划·························································22

9.1 融资方式························································22

9.2 融资途径及主体··················································23

9.3 各项财务报表····················································24

第一章执行概要

1.1 企业概况

星期八旅行有限责任公司旗下的星期八旅行社是一个计划中，主要以满足

大学生或者准大学生休闲，娱乐一体的旅行社企业。以“用心创造快乐”为宗旨

让大学生的生活丰富多彩。以统一的品牌形象，统一的服务质量，统一的软产品

开发，统一的市场销售击败竞争对手。在提供轻松、快乐、周到服务的同时，倡

导新青年，旅游新时尚的新概念，推出个性化产品，追求高质量服务。

星期八旅行社创业之初服务对象主要以大学生为主，中后期可能兼顾社会

旅游团体，展开一系列富有特色的创新性旅游活动

1.2 目标市场

本公司主要面对大学生旅游市场，在面对旅游市场上的混乱局面，本公司

一举打入大学生群体这一片空白，以求占得先机，稳固基层，为以后的发展做

铺垫。

1.3 投资和财务

星期八旅行有限责任公司，拟定投入资金 50 万元。资金主要来源于个人融

资

1.4 组织和人力资源

星期八旅行社的性质是有限责任公司，初期组织结构为直线——职能制。公

司经营权与所有权分开，实行总经理负责制，下设：外联部、信息组、人事部、

接待部、服务部。

公司在人力资源上强调“团队至上”的原则，以“家”为理念强调团队协

调工作及团结向上。通过建立科学的人事制度，在企业用工、人力规划、人员培

训与开发、考评等方面充分发挥管理团队的特长，以提高工作效率。

第二章企业描述

2.1 企业名称

星期八旅行有限责任公司

2.2 公司概况

星期八旅行社是一个针对大学生旅游市场的公司。初期将以合肥大学城及周

边地区的旅游资源为基础，结合各行业的有利支持，将形成独特的经营模式和

相互支持的战略联盟，及经营网络。以统一的品牌形象，统一的质量服务，统一

的产品开发，统一的市场销售立足于市场。在提供轻松、欢快、安乐、周到服务的

同时，倡导时尚旅游新概念，推出个性化产品，追求更高品质的服务为广大青

年学生打造舒适、理想的旅程。

公司以“低价位高服务，重安全得尊重”为宗旨，年轻，精干，诚实团结

的业务队伍；踏实，谦虚，勤奋，负责的敬业精神是我们发展壮大的基础条件

和资本。创业初期主要顾客群体以在校大学生为主，中后期可兼顾社会旅游群体

游客组织形式有团体和散客旅游，产品内容包括全包价旅游、半包价旅游、小包

价旅游、零包价旅游、单项委托服务和组合旅游。

文档加载中……请稍候！
如果长时间未打开，您也可以点击刷新试试。

下载文档到电脑，查找使用更方便

3 光币 4人已下载

立即下载

摘要：

旅行社非常5+1成员组：刘少帅夏雯贺军丁雪健刘瑞黄天雨目录第一章执行概要·······················································11.1企业概况·······················································11.2目标市场·······················································11.3投资和财务·····················································11.4组织和人力资源··········...

展开>> 收起<<

星期八旅行社创业计划书.doc

共19页,预览6页

还剩页未读，继续阅读

星期八旅行社创业计划书

相关推荐

开通VIP享超值会员特权

作者详情

相关内容

推荐作者

热门标签

举报选择: